Black Friday 2026
Our biggest sale of the year
Big savings on baby, nursery and kids' essentials, from first bikes to bath-time sets. Everything you need, all in one place.
--Days
--Hours
--Mins
until Black Friday, Friday 27 November
The sale is on now. Ends midnight Sunday 6 December
Fri 27 Nov – Sun 6 Dec
Free UK delivery over £40
Pay later with Klarna
Shop all deals
Early access
Shop Black Friday a day before everyone else
Join our emails and we'll let you know the moment the deals open on Thursday 26 November, 24 hours early. You'll also get 10% off your first full-price order.
Shop by budget
Christmas gifts sorted, whatever you're spending.
Our top picks
Best-sellers, in stock and ready to send.
Spidey and His Amazing Friends 2-in-1 10" Training Bike and Helmet Bundle
£55.46£69.33
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Bluey 2-in-1 10" Training Bike and Helmet Bundle
£55.46£69.33
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Toy Story 2-in-1 10" Training Bike and Helmet Bundle
£55.46£69.33
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Spidey and His Amazing Friends Tri Scooter and Helmet Bundle
£32.66£40.83
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Tommee Tippee 6 Pack Baby Bottles 260ml
£23.99£33.99
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Nursery Bath Set
£37.49£49.99
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2 Cot Bed Fitted Sheets & Cellular Blanket Bundle
£22.49£29.99
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Spiderman Kids Beginners Skateboard
£19.99£24.99
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Shop by category
Every department is in the sale.
Christmas 2026
Order in time for Christmas
Want it under the tree? Order by these dates for delivery before Christmas.
Order by
Standard delivery
Thursday 17 December
by midnight
Order by
Speedy delivery
Tuesday 22 December
by 1pm
Black Friday FAQs
When does the sale start and end?
Black Friday starts on Friday 27 November and runs until midnight on Sunday 6 December. Email subscribers get early access on Thursday 26 November.
How do I get early access?
Join our emails and we'll let you know when the deals open on Thursday 26 November, a day before everyone else.
Can I use a discount code on sale items?
Discount codes can't be used on items that are already reduced. Free UK delivery on orders over £40 still applies. See all current offers on our discount codes page.
How much is delivery?
Standard UK delivery is free on orders over £40, or £4.95 below that (4–7 working days). Speedy delivery is £9.95 (1–2 working days). Orders placed after 1pm are dispatched the next working day. More delivery information.
Will my order arrive before Christmas?
Order by midnight on Thursday 17 December for standard delivery, or by 1pm on Tuesday 22 December for speedy delivery.
Can I return a gift?
Yes. Items can be returned in their original condition and packaging within 30 days for a refund. See our returns information.
Can I pay in instalments?
Yes. Choose Klarna at checkout to spread the cost.
Need help choosing a gift?
Take a look at our FAQs, or tell our friendly team their age and your budget and we'll suggest a few ideas.